Dr. Keonna Farmer is an award-winning athlete, strategist, and mentor dedicated to empowering athletes. With expertise in securing NIL deals, high-paying careers, and building income streams, she provides personalized guidance to athletes for success on and off the field. 

Recognizing the need for transitional development for life after college, Dr. Farmer is committed to bridging the gap and ensuring athletes have the necessary guidance to make informed decisions that shape their careers. 

With a track record of excellence in sports, including being recognized as the athletic A-SUN Newcomer of the Year and induction into the University of North Florida Division 1 Wall of Fame, she brings a unique perspective to her mentorship and coaching.

As a highly-rated mentor and educator, Dr. Farmer has worked in diverse fields such as consulting, teaching, mentorship, athletic coaching, modeling, non-profit, and finance. She is a BRAINZ magazine-executive contributor, a TEDx presenter, and has been featured on Netflix. Her work has been widely acclaimed and featured in numerous business and media outlets.

In addition to her athletic achievements, Dr. Farmer holds a Master’s in Adult & Continuing Education, a Bachelor’s in Communication Management, and several Continuing Education Certifications. She is also the youngest person in the history of Trinity International University of Ambassadors to receive an Honorary Doctorate of Philosophy in Business Administration, a prestigious honor.

Passionate about connecting business, sports, and entertainment, Dr. Farmer leverages her extensive experience as a student-athlete and her diverse background to guide athletes toward success in their athletic journeys and beyond.

Dr. Farmer’s dedication, expertise, and commitment to empowering athletes make her an invaluable resource for those looking to excel in all aspects of their lives. 

Our Why

Keonna’s mother instilled in her the importance of seizing opportunities and being actively involved in the community, emphasizing the value of education and career aspirations. Her coaches also instilled values such as work ethic, discipline, loyalty, perseverance, networking, and family values. Throughout her journey, Keonna has recognized the need for a support system, mentorship, and practical training to help young people navigate the world of sports, college, and prepare for their academic, community, and career paths.

Keonna has witnessed individuals who were unable to pursue college sports due to a lack of guidance in choosing the right schools and obtaining the necessary information for critical decisions. She has also seen student-athletes graduate without work or internship experience, community involvement outside of sports, and a clear career plan for when their sports careers end. This experience highlighted the gaps in support systems and missing links in preparing student-athletes for future opportunities.

Due to a lack of proper guidance, many individuals were given incorrect information regarding crucial decision-making, while others received no guidance on how to differentiate between emotional and rational decision-making. Consequently, they became lost and ill-equipped to make informed decisions about their future.

As a result, Keonna has decided to become part of the solution. She is passionate about helping young adults and student-athletes prepare for life’s challenges, equipping them with the necessary tools to navigate through the high school and college world of sports, and developing their academic, community, and career paths. This is her heartfelt desire, inspired by her own rich and impactful experience.